RESEARCH
ITERATE
PROTOTYPE
TEST
DISCOVER
DEFINE
DEVELOP
DELIVER

UX DESIGN PROCESS

When developing a website or any other product, a mobile or a web app, the UX strategy must include a clear understanding of its audience (and a broader understanding of human behaviour).
The user has to be the main goal of the user experience. In other words, the user experience is worthless without the user. He will be the one who’s going to buy a product, evaluate his medical condition, enroll in some eLearning classes, etc.
UX design is a complex field. The role of a designer when creating great UX is to combine the user needs, business goals and technical constraints. The intersection of those three factors reveals a good UX practice.
We’re surrounded by objects, magnificent tools as extensions of ourselves, our thoughts and actions. Designers role must embrace a commitment to design better interactions, better experiences, to construct a better environment and ultimately a better world.

Three Tips: Simplify, Simplify, Simplify. ― Jakob Nielsen

DISCOVER

If we aren't  involving our users, we are not practicing human-centered design.
If we aren't doing user research, we are not doing user experience.

COMPETITIVE ANALYSIS

Language For Exchange mobile app

Competing with Language For Exchange in this space are a number of antiquated systems like conversationexchange.com and mylanguageexchange.com. These are competitors in the space of conversation matchup, but are instead based on bulletin boards, with conversations taken elsewhere independently to platforms like Skype and Hangouts once matches are made. Language For Exchange, which already has an internal chat platform (problematic as it is) has a prime opportunity to use that capability in the app space.

COMPARATIVE ANALYSIS

Language For Exchange mobile app

To speak to the needs of those seeking specialized conversation, we looked to dating apps like Tinder and Happn, services designed to bring people together based on commonalities, though for a different purpose. From Tinder especially, we found a matching method that showed users the most likely matches first, based on geographical proximity, and mutual interests and friends pulled from each user’s Facebook account.

HEURISTIC ANALYSIS

GILT mobile app

MINDMAP | User Cases

GILT mobile app

SCREENER SURVEY DATA

GILT mobile app

AFFINITY MAPPING FINDINGS

GILT mobile app

PERSONAS

GILT mobile app

PERSONAS

LANGUAGE FOR EXCHANGE mobile app

CONCEPT

A UX Designer must anticipate the questions that users will have when they land on your site or app or product
and start interacting with the content.

USER FLOWS

LANGUAGE FOR EXCHANGE mobile app

CREATE A PROFILE User Flow.
JOIN A CONVERSATION User Flow.

SITEMAPS

FISHS EDDY sitemap

To organize and setup the new products catalog in an effective way and considering the 90 products to be included, I started to collect all the information from the actual website organizing this data in a Google spreadsheet. Besides the name of the products I gathered the current category organization (multilevel categories) for those 90 products, prices, collections and some characteristics that I could use to classify in a better way. After some interactions over the spreadsheet, using sorting and filtering capabilities, I got to a first version of my catalog. At this point, with 90 products catalog and given the main characteristics of the main Persona.

EXECUTE

Ideate design solutions, create prototypes and respond to change over following a plan (Agile).

WIREFRAMES

FISHES EDDY website

FISHES EDDY website homepage ― low fi wires.
FISHES EDDY website homepage ― hi fi wires.

WIREFRAMES

LANGUAGE FOR EXCHANGE mobile app

LANGUAGE FOR EXCHANGE mobile app ― low fi wires.

LANGUAGE FOR EXCHANGE mobile app ― annotated hi fi wires.

VISUAL DESIGN AND PROTOTYPING

LANGUAGE FOR EXCHANGE mobile app

VISUAL DESIGN AND PROTOTYPING

PILOT | JOB RENOVATOR web product

Link to prototype V 3.0.

TEST

Measure usability and conduct heuristic evaluations. Iterate. And test again. Repeat until launch.
   © 2017      CLAUDIA HORA