When developing a website or any other product, a mobile or a web app, the UX strategy must include a clear understanding of its audience (and a broader understanding of human behaviour).
The user has to be the main goal of the user experience. In other words, the user experience is worthless without the user. He will be the one who’s going to buy a product, evaluate his medical condition, enroll in some eLearning classes, etc.
UX design is a complex field. The role of a designer when creating great UX is to combine the user needs, business goals and technical constraints. The intersection of those three factors reveals a good UX practice.
We’re surrounded by objects, magnificent tools as extensions of ourselves, our thoughts and actions. Designers role must embrace a commitment to design better interactions, better experiences, to construct a better environment and ultimately a better world.
To organize and setup the new products catalog in an effective way and considering the 90 products to be included, I started to collect all the information from the actual website organizing this data in a Google spreadsheet. Besides the name of the products I gathered the current category organization (multilevel categories) for those 90 products, prices, collections and some characteristics that I could use to classify in a better way. After some interactions over the spreadsheet, using sorting and filtering capabilities, I got to a first version of my catalog. At this point, with 90 products catalog and given the main characteristics of the main Persona.
LANGUAGE FOR EXCHANGE mobile app ― low fi wires.
LANGUAGE FOR EXCHANGE mobile app ― annotated hi fi wires.