RECENT PROJECTS

LANGUAGE FOR EXCHANGE
PILOT | JOB RENOVATOR
GILT

PILOT | JOB RENOVATOR

THE PROBLEM

Our goal was to run an effective usability test for PILOT’s new product, the Job Renovator. Usability testing refers to evaluating a product or service by testing it with representative users. The goal was to identify any usability problems, collect qualitative data and determine the participant’s satisfaction with the product.

THE SOLUTION

Most of the participants found the Job Renovator to be clean and easy to use. Implementing the recommendations and continuing to work with users will ensure a continued user-centered website. My team recommended a Version 2.0 and Version 3.0 for PILOT’s product, the Job Renovator. Both recommended versions took in account usability findings.

PROJECT APPROACH

We approached the product from a research standpoint to gain understanding of the company and the industry. We user tested 12 users — 3 participants from usertesting.com and 9 remote participants. Based on these findings, we designed a version 2.0 and version 3.0 that PILOT could adapt in future versions of the Job Renovator.

Learn more about the project | CASE STUDY
V2.0. MY JOB HEALTH Section. Top bar with information for the user to know his status in the product.
V2.0. BLUEPRINT Section with a circular progress bar that reflects the user’s issues they previously selected.
V3.0. BLUEPRINT Section. User Profile icon at the top|nav bar. Option for the user to select and write his own next steps. Graphics/visuals added, as suggested by usability testing.

LANGUAGE FOR EXCHANGE

THE PROBLEM

In partnership with Language for Exchange, our objective was to create a mobile platform to expand and engage their existing user base of language learners, which is currently underserved when it comes to conversational practice.

THE SOLUTION

A native app for iOS, presenting a friendlier and more trustworthy environment in which to make matches between users who can help each other converse on topics meeting one another’s needs. This platform will allow users to have those conversations, as already offered, by text, voice, or video, and enable community policing by reputation and gamification, to encourage users to behave as responsible global citizens and help each other’s language learning.

PROJECT APPROACH

We approached the problem from a research standpoint first, to gain perspective on the following aspects of language learning:
How people learned languages beyond their first or native languages.
Reasons people pursue new language learning.
What people do to reinforce that learning. Shortfalls of popular language learning methods.
What happens after prolonged disuse of a language.

ONBOARDING screens, before building the My Profile page.
MY PROFILE with the option to take a photo or select an avatar as a profile image.
User profile page, with details about is languages and interests, reviews and ranking icons.

GILT

THE PROBLEM

Under General Assembly UXDI project, we were asked to explore the options of adding a social feature to the Gilt mobile app to foster connections between users and brands to increase engagement and drive sales.
We developed a screener survey to validate the problem assigned and given to us by our client. This survey was shared on various social media networks.Out of 155 persons, 47 met the predefined criteria. We asked them to fill out a follow-up questionnaire to accurate what the user is really looking for through his online shopping experience.

PROJECT APPROACH

Our approach to the project started by outlining four main objectives:
— Examine the drives and motivation that underlie people’s usage of the Gilt app.
— Extract and apply the best practices of successful e-commerce apps.
— Create a social feature in line with the goals of the Gilt app users.
— Develop a style guide in order to inspire people to view, create and share clothing/shopping collections from various sources (friends, bloggers, etc.)

THE SOLUTION

Loves option for most liked items and the My Profile  —  essentially a standard social media profile with “Loves” items, “Boards” and a “Feed” where the user can follow others and get inspiration from social connection.
We wanted to create a more personalized experience for our main users and to reach other less frequent Gilt buyers to increase engagement and drive sales. So we created the My Profile as a personalized style profile: |The user selects items that he/she Loves and has the possibility to create boards with outfits to have a better understanding of what to wear and to inspire and get inspired (from the Feed).

ONBOARDING screens, before building the My Profile page.
Studies for My Profile icon placement and graphical options.
   © 2017      CLAUDIA HORA